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| Propaganda: Module One: Session
Four |
- Propaganda works because people want it to work.
- If you ever saw propaganda that seemed ridiculous to you, chances
are that it didn't work because you didn't want it to work. Remember
the Ford Mustang ad where the lonely accountant buys a Mustang,
and suddenly girls chase him down the street? Nobody thinks that
will happen, right? Well, sales of Mustangs went up in correlation
to the ad campaign.
- Students are inadvertently conditioned to be receptive to propaganda
by their schools. How can this be?
- It all starts with the parents' appropriate admonition, "Always
listen to your teacher." Then they go to school, and here's
what happens;
- 1. Students absorb large quantities of second-hand, unverifiable
information.
- 2. Students are made to feel that they should have
an opinion on every important question. Most of these issues
are very complex, so the student falls prey to the propaganda
of those whom they trust.
- 3. Students feel capable of judging
the merits of these opinions for themselves. In most cases they haven't learned
how to evaluate these opinions.
- It is not that schools are evil. It is an unintended byproduct
of the system. The real problems come when the student leaves
school. Other sources of propaganda become the "teacher." The
student applies the same principles of school to other media,
such as the television, radio, magazines, and so forth. The three
things listed above happen to every student in every type of
school. And almost every person has gone to school. So almost
every member of modern society is conditioned by the school to
be receptive to propaganda.
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