Appeal to Authority: Not always fallacious, but always something
a critical thinker must consider. It is where you are asked to
accept something as true based upon the word of an expert (authority).
The main question is, "Are they really an expert?" Perhaps
they're not an expert in that field, perhaps they've got an ax
to grind, or perhaps they are being paid by someone.
Endorsement is a type of appeal to authority where someone puts
their "stamp of approval" on an idea, candidate, or
product. Often this is a celebrity.
Testimonial is a type of appeal to authority. It is the word
of someone who has had an actual experience. Like many of the
terms listed here, testimonials are not always fallacious. Often
they are used in such a way that they become anecdotal evidence.
For instance, ads for weight loss products feature actual people
who lost a lot of weight, supposedly using their product. But,
how many people didn't lose weight using it? Could they have
lost the weight by other means (more exercise, more vegetables,
etc.).
Tradition: Though tradition is often a good thing, saying that
something is true simply because it is accepted by tradition
is fallacious. It is a type of appeal to authority where the
authority is all the people who accepted it through time.